Purpose, aims and intentions creating and staging a. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Dolittle star john cena shares the movie that makes him ugly cry and gets us excited for his new film with jackie chan. The survey assessed filmgoers as four selfidentified groups. Maybe the true art audience isnt very big, but it was targeted, nonetheless.
However this is a film rated 15 and some sequel films rated 18 so the target audience will vary slightly from a 12a. Methods used in targeting the christian and secular audiences shannon benton. A typical teen rom com would target women from the ages 1225. One of the first places to find your audience is the local newsstand. The target audience is of course teenagers ranging from the ages of 1217.
Romance film target audience romance films are usually aimed at the female gender ages 18 and some older. Ongoing data may be available from the original source. Brilliant performance by james mcavoy one of my favourite actors of all time. Target audience profile amy salwey a2 media studies. However, we learnt that there are many different subgenres for teen films.
Your task is to match up each of the six groups of movies below with one of the. This is because it is a classic romance film, which is suitable for a wider range of people. Target audience gcse media studies revision bbc bitesize. A drama film is a genre that depends mostly on indepth development of realisticcharacters dealing with emotional themes. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. Knowing how to find your target audience gives you power. You may recall from our previous article on dramas that there is little. It will examine the target audience for these films, the tactics used to reach the target audience and the reasons behind the chosen audience segmentation. As opposed to a romantic comedy which is a genre that attempts to catch the viewers heart using love and humour.
Film first emerged as a popular medium within the context of workingclass and immigrant audiences who could afford the ticket prices at nickelodeon theaters. Target audience romantic films most romantic films are targeted at females and are usually rated 12 or 15 meaning that the target audience age generally ranges from 12 24. In its australian international movie convention booklet, screen australia has revealed the target audience of the upcoming slate of films it has supported financially. How filmmakers connect with audiences movie outline. Audience expectations and target audience a2 media studies. Families also prefer watching these movies because they are mind relaxing to them and do not require intense understanding and thinking and is a good way to spend time with family member. And before you get into the mechanics of growing your audience you need to take time to find your target audience even before you write your screenplay.
Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on tv will mean that it is likely to be seen by the films target audience. Jan 10, 2012 target audience for thriller films thrillers for example memento usually appeal to adults or sometimes young adults. Often, the actorsactresses are a similar age in the film so the audience feel like they can relate to the characters. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. For example comedy, romantic, drama, horror, scifi, musicals, action etc. Target audience for romantic movies by iqra abbas on prezi. The media product we created was a film opening for a teen film. They will most likely either be single and going to view the film with girl friends, or in a relationship and bringing their partner along in order to share an emotional experience. Successful stories subliminally invite audience members to participate mentally with the movies main characters. The film industry has power yet it needs to listen and to respond to audiences. Target audience romantic films kirsten byers as media. Target audience and genre research thriller genre leisure. How to uncover the proper target audience for your film medium. The film industry and audiences spectatorship and audiences movie, wife, music on.
We believe our film idea will have all of these points and therefore our main target audience will be females 1630. It will also consider the effects of these marketing efforts and the results. You know that artsy film that has all the critics speechless. Across the title sequences the key elements are the setting, characters, music and the title itself. This is due to the light heated nature of films that are produced in this genre. To allow our short film to be target towards more people it would be better for us to aim it to males and females, as this would widen the target audience and expand the viewers. For example childrens films labelled as pgs or us can have comical scenes in which would link it to the comedy genre the films would appeal to young children as well as parents as they are often family film, however the audience would be completely different for a comedy film labelled as a 12 or a 15. The predominant market for rom coms are first world citzens such as teenage girls from america or britain, so most the actors. Shop target for drama you will love at great low prices. So the demographics suggest that films should be targeted either at very. Film mulan, about a brave young chinese woman going off to war in place of her aging father, would seem a natural sell to a.
Apr 19, 2016 knowing your target audience will help you to narrow it down. In the time of shakespeare and even ancient greece, there was a. We can clearly see from the front cover that the film is targeted at a audience of 1860. Target audience after researching into other drama films, we found the common audiences for ones concerning conflict in love were mainly females around 1630. Horror sub genres horror can be split into sub genres. Patterns among successful comedy movies stephen follows. Based on the clarification of the research on the target audience about crime dramas, i have decided to have two types of target audience main and secondary audience. To that end, even the rare few products that werent made with a specific audience in mind will have to target one to be a viable commercial release. The problem, i think, comes from a fear of upsetting its target audience of older kids the film has a 12a rating. The viewing habits of uk filmgoers go under the microscope in extensive new research carried out by film3sixty with surprising findings. This may be due to the idea that true love can be found and many women around this age have not yet found a partner.
Mar 29, 2020 the 7th hunt taken to an abandoned military training school, they finds themselves the target of 5 sadistic killers, each with their own unique and different style of killing. Target audience natalie by looking into the target audience of other programmes, this will enable us to establish our own. Drama has the oldest audience overall, with over 60% of cinemagoers who. If they are targeted to a male audience, then they are called guy cry films.
Jun 12, 2019 in fact, most film distribution deals suck. Find out more in the archive pages no longer updated by screen australia. Identifying the target audience of romance films by marcia. A romantic drama is a genre that explores specifically the complex side of love. If there isnt an audience for a media text then it wont be successful either in.
Someone who like to try and work things out for themselves but sometimes never quite gets there. The film industry and audiences spectatorship and audiences. Who is the target film audience the most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of preproduction. Dramatic themes such as alcoholism, drugaddiction, infidelity, moral dilemmas, racial prejudice, religious intolerance, sexuality,poverty, class divisions, put. How to uncover the proper target audience for your film. Feb 10, 2014 i spent all minutes of the book thief wondering who exactly its target audience is supposed to be.
If youre writing young adult, your target audience is probably teens and twentysomethings. Even the comic book hero movie, slapstick comedy feature, and the comingofage romance film knows their potential audience for anticipated consumption. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film. Romantic drama romantic comedy romantic thriller romantic action age range. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. The only thing resembling any kind of comment is that the film professes the differences between screen horror and real life horror, but even this idea is put forward in a muddled way. The 7th hunt hd thriller english drama movie youtube film. Thrillers are generally particularly popular with the under 25s and. The media industry is highly competitive and all media texts are created with a target audience in mind. Tv shows genre the research title sequences include those from. We are going to pinpoint the demographics, interests and environment where they most likely to view your film. This means men, women, teens, tweens, children, puppies and space aliens could all benefit from your movie. Girls can also find them relatable, due to heartaches are relationship. Target audiences are always for a particular niche a group of people with.
As part of our research into the target audience of romantic films we gave our questionnaires to people who we considered to be part of the target audience young females. Jackass is a good example of this, it is classed as a reality drama film but still a film which probably appeals imminently to more men than it does women. The series combines elements of speculative fiction and police procedural, featuring a police officer from the greater manchester police played by john simm from the year 2006 who wakes up in 1973 after being involved in a road accident. This isnt true at higher budgets which is why virtually all studio films are pg or pg, but for independent drama, the target audience is over 18, and most likely isnt basing its moviegoing decisions on the rating of a film. Melodrama a subtype of drama films that uses plots that appeal to the heightened emotions of the audience. Waterloo road, blue bloods and blue mountain state. Love actually identifying the target audience of romance films the target audience for this film is clearly for adults around 20 to 70. As you may expect, noone under 15 goes to see rrated movies well, not officially. They prefer the experience of going to the movie theatre. Jan 20, 2012 why does my target audience enjoy watching drama films.
Creating and staging a devised performance when you stage a performance, identify the purpose of your work and the target audience. If you have this target audience, think about how to reach them. This is because all of the characters on the front of the film poster are around this age range and so the film will immediately attract an. Blockbuster only no interest in indies at 10% of the audience. Defining your target audience by age or gender is extremely broad. Comedy drama a film in which there is an equal, or nearly equal, balance of humour and serious content.
Disney targets asian audiences with special mulan marketing. Life on mars is a british television series broadcast on bbc one between 9 january 2006 and 10 april 2007. Why does my target audience enjoy watching drama films. Nov 07, 2017 target audience of a romantic comedy teen romcoms romcoms targeted towards the younger generation of teenagers are popular in todays society. Theatre, in a way, is the ultimate example of consumerism. For example childrens films labelled as pgs or us can have comical scenes in which would link it to the comedy genre the films would appeal to young children as well as parents as they are often family film, however the audience would be completely different for a comedy film labelled as. Its based on a bestselling youngadult novel set in nazi germany, but it has a cheesy. This is a british romantic drama war film about two lovers that got seperated because of the war. How filmmakers connect with audiences by stanley d. Not only is the period race drama bustling in southern cities including memphis, nashville and dallas, but its generating notable. Share audience identification with the characters in a story is fundamental to successful filmmaking. Market study to reach the right audience when marketing your film. As well as the data published and updated by screen australia, information on cinema audiences is available from other sources.
These sorts of narratives involve the audience and encourage them to be an active audience. The tone of a romance film get differ greatly, whether the ending of romance films are happy or tragic it aims to evoke strong emotion from the audience. The hollywood actionpacked thriller movie with the bigname star that fills up movie theatres every season accounts for the teenage, young adult as a prime target audience. Filmmakers chimed in with everything from tweens to adults over 30. Carrey playing a serious dramatic role which was an unusual line of acting for him. Drama films and drama hybrids especially the action drama hybrid have increasingly become more popular in the general publics eye as well as becoming commercially successful. For a low budget film, this one really packs a punch. There are many, many genres, but some of the popular genres include romance, scifi, fantasy, chicklit, actionadventure, and young adult, among others. These films aim to portray our worst fears in order for us to believe in the story and the horror involved. Target audience for thriller films thrillers for example memento usually appeal to adults or sometimes young adults. Action thriller films are usually aimed at a male audience in their late teens, due to the amount of action, violence and intensity that may appeal to a younger generation. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. It also showed that some comedydrama films got into the top 9 release of independent film in 2015.
Drama is the most broad of movies genres and includes subgenres as romantic drama,sport films, period drama, courtroom drama and crime. The general intention for a horror film is for the audience to feel scared and feel a sense of panic. And unlike the major movie studios, you do not have the marketing budget. Clear binary oppositions are also used to seal the narrative. This meant that our main target audience was teenagers. Sep 23, 2014 however, the film is initially a drama film, which is aimed for both males and females, rather than just one or the other.
Screen australia reveals target audiences mumbrella. The target audience of a comedy film is very dependant on the content of the film. May 02, 2016 knowing how to find your target audience gives you power. This is mainly due to the light hearted nature of the films that are produced in this genre. The monster scare psychological thrillers slasher pics.
Film4 is a production house and a channel that produces and broadcasts alternative films. Target audiencemy group are focusing on the film genre drama. Someone into intrigue and mystery with a tint of a twist. Or worse, many filmmakers will tell you that everyone is their audience. The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of preproduction. Aug 25, 2017 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising. As you move up the age spectrum, the age split regresses to similar levels seen among g, pg and pg rated movies. Most filmmakers fail to consider their target audience. In addition, my crime drama does not relate to teenage audience as i found in my research where most television crime dramas are aimed specifically at. In 2006, the channel moved from pay tv to being free toair allowing more free access to homegrown and blockbuster films. A while back, i posted this question to our facebook filmmaking stuff community. There is enough blood to make the audience feel the characters pain. Purpose, aims and intentions creating and staging a devised.
Your target audience is the readers who are most likely to buy your book. We used data from uk cinema audience surveys by pearl and dean from the. One interesting point is that highfrequency moviegoers, defined as those that attend over 12 movies per year, account for % of the moviegoing audience. Oct 18, 2015 dirty dancing is a very popular and well known film. Romance films are usually based around the girl, so it attracts a female audience. Film content has largely mirrored the tastes of its audiences, which is a direct result of the industrys increasing proficiency in adapting to changing audience preferences. In some movies we hear what the character hears like mel.
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